TY  - BOOK
AU  - VYAS, SHYAM BABU
TI  - MARKETING AND CONSUMER BEHAVIOR: BASIC CONCEPTS
U1  - E-658.8342 
PY  - 1990///
CY  - JODHPUR
PB  - M. A. R. C. GROUP
KW  -  Consumers -- Psychology
KW  -  Consumption (Economics) -- Psychological aspects
KW  - BUSINESS (ENTERPRISE MANAGMENT, AUX.SERV
KW  - Consumer behavior
ER  -