| 000 -LEADER |
|---|
| fixed length control field |
00951nam a2200325Ia 4500 |
| 000 - LEADER |
|---|
| fixed length control field |
02652nam a22003737a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
38337VYA-M |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
RKMGLD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200901184443.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a|||||r|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200827b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| -- |
Rs. 175 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
G000038337 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
38337 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
E-658.8342 |
| Item number |
VYA-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
VYAS, SHYAM BABU |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
MARKETING AND CONSUMER BEHAVIOR |
| Remainder of title |
BASIC CONCEPTS |
| Statement of responsibility, etc. |
SHYAM BABU VYAS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
M. A. R. C. GROUP |
| Place of publication, distribution, etc. |
JODHPUR |
| Date of publication, distribution, etc. |
1990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
404+xix p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Volume/sequential designation |
- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers -- Psychology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption (Economics) -- Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS (ENTERPRISE MANAGMENT, AUX.SERV |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 852 ## - LOCATION |
|---|
| Location |
MAN |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
English Books |
| Source of classification or shelving scheme |
|
| Classification part |
E-658.8342 |
| Call number suffix |
VYA-M |
